Where AI Meets Performance Marketing

TTO CDP connects cross-channel data to power accurate marketing, faster decisions, and smarter customer management.

Why TTO CDP

Unified Data.
Transformed Workflows.

TTO CDP unifies customer data across scenarios and platforms, cleaning, standardizing, and transforming fragmented touchpoints into a single, reliable data layer tailored for each advertising platform. With real-time data activation and closed-loop feedback into ad systems, campaigns stay continuously optimized with accurate, up-to-date customer signals. Driving smarter decisions and stronger performance.

Personalization Powered by Insights

TTO CDP captures deep insights from customer interactions across channels, enabling refined customer analysis that makes marketing, product, and sales strategies more targeted. By turning these insights into action, businesses can deliver more personalized experiences that increase customer satisfaction and engagement.

Stronger Advertising.
Greater Impact.

TTO CDP leverages multi-touch attribution and intelligent recommendation strategies to connect customer data with real engagement and conversion events. By turning these signals into actionable insights, advertisers can target higher-quality audiences, improve campaign accuracy, and drive stronger return on investment.

Built for Data Governance and Privacy

TTO CDP ensures customer data security and compliance through robust data governance policies and built-in privacy controls. By enabling lawful, ethical data usage, it helps businesses protect customer information, meet regulatory requirements, and earn lasting customer trust.

How TTO CDP Works

Multi-Touch Attribution. Built In.

TTO CDP uses multi-touch attribution (MTA) to power its ad recommendation algorithms. Built on an extended Bayesian model, it evaluates every touchpoint to optimize delivery and improve advertising efficiency.

Advertising platforms like Google rely on attribution signals such as recommended events to optimize delivery. TTO CDP unifies these platform events with customer actions across the entire journey, feeding accurate signals back into ad systems in real time. This closed-loop attribution enables continuous optimization, improves campaign performance, and maximizes the value of every customer interaction for higher returns.

Connected Data Across Every Scenario

In modern marketing, the customer journey spans multiple scenarios and touchpoints from Google and Meta ads to websites and other digital interactions.

Connecting data across scenarios is essential to improving advertising efficiency. By unifying signals from websites, CRM systems, and other customer touchpoints, businesses can automatically collect, organize, and feed enriched customer data back into advertising platforms. This breaks down data silos, creates a clear, unified customer journey, and enables more accurate targeting and personalized experiences ultimately increasing customer satisfaction and engagement.

Data Cleansed. Rebuilt for Performance.

Differences across industries and customer environments often lead to fragmented, inconsistent, and incomplete data.

Organizing, normalizing, and cleaning inconsistent data is critical to building reliable customer intelligence. By standardizing customer information across systems, such as aligning company names in CRM records with personal names captured on websites, businesses can eliminate conflicts, ensure compliance, and protect data security. Automated data integration reduces the risk of data leakage, improves accuracy, and provides a trusted foundation for better decision-making, enabling more precise targeting and stronger marketing and sales performance.

Intelligent Customer Targeting Across Platforms

Intelligent customer orientation across multiple platforms

Effective data conversion and management ensure customer events are transformed to meet the attribution requirements of multiple advertising platforms, allowing each platform’s recommendation algorithms to accurately recognize and optimize performance signals.

After TTO standardization and conversion, data is fed directly into each advertising platform’s AI systems to identify and reach high-quality audiences more accurately. This increases ad exposure and click-through rates while optimizing media spend for stronger returns. By leveraging AI-driven optimization, businesses achieve sharper segmentation, more outcome-driven targeting, and improved overall performance and competitiveness.

How TTO CDP Powers Intelligent Advertising
Across Major Media Platforms

Google | YouTube Ads

Google advertising spans multiple channels, including Search (SEM), Performance Max, GDN, and YouTube, extending reach beyond search results to automatically engage high-intent users and interest-based audiences across media. YouTube Ads deliver rapid, high-impact exposure, making them ideal for brands looking to scale awareness quickly. Backed by TTO CDP, our consultants provide end-to-end support from account setup to keyword, data analysis, and ongoing optimization, ensuring advertising strategies remain efficient, adaptable, and aligned with each industry’s growth goals.

Facebook | Instagram Ads

We deliver end-to-end management for Facebook and Instagram advertising, from brand awareness to performance analysis. Powered by TTO CDP, audience data insights guide content creation that aligns with user interests, driving stronger engagement and revenue potential. With a strong focus on visual storytelling, we produce high-impact posts, Stories, and Reels. Enhanced by professional designers and AI tools to accelerate creative output, reduce costs, and scale brand influence efficiently.

Xiaohongshu Ads

Our Xiaohongshu advertising services go beyond targeted delivery, combining regional strategies with diversified content creation. Through Professional Account Certification and Blue V verification, we strengthen brand credibility and presence. Powered by TTO CDP, our team plans and produces high-quality notes, visuals, and video content that naturally communicate brand value and encourage organic sharing. With accurate audience targeting and data-driven optimization, ads achieve stronger reach, capture active and high-intent users, and ensure effective brand impact.

Bing | Yahoo Ads

We leverage advanced keyword prediction tools to understand user search intent and increase brand visibility across search results. While similar to Google SEM, our approach goes deeper into keyword analysis and trend forecasting, allowing ads to stay aligned with evolving market demand. This improves relevance, boosts conversion rates, and helps brands compete steadily. Driving sustained growth in visibility, influence, and market share.

Taboola Ads

We leverage Taboola native ads across leading news and content platforms, using formats ranging from text and images to video and carousel to meet diverse marketing objectives. Guided by data and brand strategy, our senior team creates native advertising that aligns with each brand’s identity and goals. With precise audience targeting, clear performance KPIs, and continuous optimization, campaigns are regularly evaluated and refined to ensure strong returns. Helping businesses scale their influence across global markets.